We see a future where every business and leisure traveler kws they have the choice to stay in a serviced apartment and enjoy a true home from home experience and exceptional value in every destination.' We are going to achieve our vision by building the leading serviced apartment network, providing the smarter choice between home and hotel for business and leisure travelers. We stand for excellence in our product and everything in we do, first class results, outstanding customer service and a fresh approach that keeps our customers coming back. In doing so, we earn the reputation for being a forward-thinking business with a strong commitment to our customers, our people, the environment and the wider community. "Our ethos is simple: we treat people as we would like to be treated ourselves."